Finance Advisory
01
Business Consultancy
02
Health Insurance
03
Strategy Lab
04
Is your founder’s vision trapped in their head?
There are 3 reasons your POV never makes it to market
Teams Execute On and Use Generic Messaging Instead of Your Compelling Story
You understand exactly why customers choose you and the transformation your product enables. But your team defaults to generic content and uninspired demos because they don’t have access to your strategic thinking. Your strategic vision becomes your team’s tactical execution gap.
Strategic Knowledge Never Gets Systematically Extracted and Documented
Founders assume their team “gets it” after onboarding conversations, but unique market insights never get translated into frameworks, messaging architectures, and execution guidelines. Critical strategic knowledge remains tribal and inconsistent, causing teams to drift toward generic approaches over time.
No Process for Translating Vision Into Go-To-Market Execution
There’s no systematic methodology for connecting strategic insights to content strategy, sales messaging, positioning, and team training. Marketing and sales execution happens in isolation from founder perspective, creating disconnect between what makes the company unique and how that uniqueness gets communicated to prospects.
The Integrated GTM Method
Digitize your business now with our best experts
Business strategy
Proven Expertise
Market Research
About Us
Hey, I’m Shannon.
And I work with B2B tech founders whose unique market perspective could dominate their market, but it’s trapped in their head or 1:1 meetings instead of driving their go-to-market.
The problem isn’t that your team doesn’t care or isn’t capable.
The problem is that all of your unique insights about your market, your customers, and your competitive advantage are inaccessible.
There’s no systematic way to extract what makes you brilliant at selling and turn it into frameworks your team can actually execute.
That’s exactly what I do. I work with B2B tech companies between $1-10M ARR because that’s where founders are still close to the problem, still deeply understand their customers, and still have that magnetic energy that made people want to buy from them in the first place.
My process is to extract your unique perspective, document it into marketing messaging programs and sales process/plays, then embed it into everything—your website, your content, your team training.
I’m based outside Boston with my husband, two kids, and two dogs who consistently escape our fence to go on joy runs (all the neighbors know them well).
Ready to integrate your POV into a scalable marketing system?
What Does an Engagement Look Like?
- Each phase takes about a month, suggest a minimum of 4 months.
- Weekly 1:1’s with the founder + marketing team if needed (can join team meetings as well)
- Communicate in whatever the preferred channels are (typically slack)
Completed work
It is a long established fact that content of a page
Active Work
It is a long established fact that content of a page
Future Work
It is a long established fact that content of a page
Read what Our Client say about work
“Whenever I partner on a project with Shannon and SSC Consulting, I know things are going to proceed smoothly.
Shannon has this innate ability to match whatever energy a given project needs. Corporate boardroom one day, startup garage the next.
Whether you’re talking a full brand overhaul or a new head of marketing needs advice, she makes complex work look simple and (more importantly) the simple work stays simple.”
Frequently Asked Questions
Your unique differentiated perspective integrated into your entire organization with key milestones in your website, key channels, and strategy.
At a minimum one 30 minute check in with the founder, and one hour from any internal marketing resources.
Engagements start at $12,500 per month.
Yes—our process translates strategy into actionable, quantifiable marketing results.